Make a list of your objectives, and identify the main purpose of the video. These will guide you in creating a direct, focused message that you can communicate to your target audience. Are you launching a new line of products or a new service? Do you want to establish your company’s reputation and increase brand awareness? What is the video all about? Once you have established the answers to these questions, you have now laid the groundwork to tell your story.

Be specific. Don’t beat around the bush. If you’re taking a stand, hit the heart of the matter without hesitation. Be confident and bold with your message. Avoid being vague. Stay away from confusing metaphors and ambiguous words. Clarity persuades best.

Make your message timely and relevant. There is no need to deliver a message that people are no longer interested in hearing about, or communicating something that is outdated or no longer in use. Make sure your audience can easily benefit from experiencing the production. Put value and substance into it, and turn it into something your audience can relate to.

Be authentic. Today’s immediate access to vast information makes it easy for people to call your bluff. Your integrity and credibility can directly impact the effectiveness of your video. Don’t be pretentious. It is said that 80% to 90% of what we communicate is in how we say it, not what we say. So, be real. This is very important for internal corporate videos. You must accurately and effectively capture the tone of your business so that it will translate to your staff, clients, investors, and the public.

Finally, be concise. Focus equals impact. Long overviews and descriptions are for brochures, not for videos. Remember, less is more. Don’t overload your audience with information. Make room for establishing trust and for tapping into emotions; you will generate a more positive response that way.

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Top Pup Media is a Dallas video production company. We provide video production services for business, companies and corporations. We product corporate videos, online videos, marketing videos, promotional videos and tradeshow videos. Contact us for more details.

Our creative team was responsible for developing the new corporate website’s look and feel. We also assisted Waxess in creating the structure and content of the website.

A small production crew traveled around the nation to capture these videos.  We provided turn-key production services, from story structures to final edits.

These videos are featured on Embrace’s website, as well as their fan page on Facebook.

Racine, Wisconsin

Aberdeen, Mississippi

Fayetteville, North Carolina

Here’s the 60-second spot:

You have a new product or service that you’re introducing to the market, and you need an effective way to reach your customers; a high-quality, well-produced, promotional video can powerfully market your new product or service.

Or, maybe your goal is to clearly educate potential partners or clients about your company operations and business strategies; an informative, highly-convincing video can quickly and concisely capture your message and provide a cost-effective way to reach your audience.

We work with companies to create compelling, visual productions that promote your products and services. To make sure we accurately represent your company’s brand, we work closely with your marketing team to ensure our deliverables meet all of your brand and marketing requirements.

Here are some of the types of marketing and tradeshow videos we have produced since 1998:

• Product or service videos
• Commercials for web or television
• Tradeshow and event videos
• Launch videos
• Interactive kiosk videos
• Brand awareness videos
• Promotional and marketing videos
• Customer interviews and testimonials
• Partner videos
• Management interviews
• Technology videos

Here are some samples of tradeshow and marketing videos we have produced:

Nokia Broadband Tradeshow Video

Waxess Product Video

Embrace Home Loans Customer Testimonial Video

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Top Pup Media, LLC is a full-service video production company based in the Dallas / Ft. Worth, Texas area.  We provide a variety of video and media services for small and large companies. Contact us today for more information.

This promotional video is used on their website, at tradeshows and other marketing materials.

VMR Express

As an interesting comparison, below was our first pass at the video. In the pre-production process, one small question wasn’t asked, “What should they be wearing?” We realized after the fact that it was supposed to be set in a surgery center and everyone would be in scurbs, not office attire. We ended up reshooting the piece with everyone in scrubs. But just in case VMR Express ever makes into the regular office, we’ll keep this one handy.

VMR Express, the Office Version